Swell

Rewards. Referrals. Email capture. All in one place.

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Drive Referral Program Shares and Conversions on Mobile with Swell’s Facebook Messenger Integration

We often state that lasting customer loyalty and quality customer engagement boil down to a great customer experience. From the moment shoppers first arrive on your site to the moment they excitedly unpack their orders, an optimized customer experience is a crucial factor in whether or not shoppers come back to your store next time…

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Case Study: Tesla’s Consumer-Centric Referral Program

Whether helping to pioneer the electric car industry or the self-driving car industry, Tesla — helmed by the formidable Elon Musk — is a distinctly innovative company. Their online referral program has also been notable, not only in its success but also in its ability to drive sales with next to no help from advertising. And…

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Supercharge Your Loyalty Program with Product-Based Point Redemption

Rewards programs are built around the concept of offering value to customers in exchange for brand loyalty:  Stores offer points to customers who make purchases or take other meaningful actions, and offer discounts to their products as an incentive to keep their customers coming back for more. The concept is straightforward, but like most rewards…

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Gamification Case Study: Air Canada’s Earn Your Wings Program

The term “gamification” is being used more and more frequently, but many people remain unfamiliar with the concept and its myriad of applications. Merriam-Webster defines gamification as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation” — but what does this actually look like in practice? For…

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The Social Psychology of Referral Programs (Part 2)

This post is the second half of a two-part series on the social psychology of referral programs. You can read the first post here. Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of…

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The Social Psychology of Referral Programs (Part 1)

This post is the first half of a two-part series on the social psychology of referral programs. Stay tuned for the next installment! Referrals from friends and family have become critical to consumer decision-making. In fact, a 2010 article by McKinsey stated that word of mouth “is the primary factor behind 20 to 50 percent of all…

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5 Loyalty Program Best Practices that Drive Engagement

Do any of these statements apply to you? I created a loyalty program and want to make it better. I am planning on implementing a loyalty program but am unsure how to start. I could benefit from a few strategies to maximize customer retention from some high-growth ecommerce businesses. If you agree with any of these…

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Effective Referral and Loyalty Programs in The Beauty Industry: A Deep-Dive

The beauty industry, worth $80 billion in the US alone, encompasses the skincare, fragrance, cosmetics, and hair care industries, as well as some of the personal care industry.  It hasn’t transitioned online as quickly as many other consumer packaged goods have, but this is beginning to change (as evidenced by the fact that the online share of…

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Building an Activewear Loyalty Program That Your Customers Love

Whether you’re lifting weights in the gym, doing yoga in the studio, or jogging in the park, you rely on clothes that will support your physical activities. “Activewear” apparel, clothing designed for an active lifestyle, is able to provide both comfort and an extended range of motion while exercising. The activewear industry is booming as…

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Incentive Marketing Case Study: Zappos Rewards

When it’s time for a new pair of shoes, where do you go? If your solution involves opening up your computer and googling “buy shoes”, chances are that you’ve stumbled across Zappos.com. Zappos, the #1 online footwear retailer and clothing shop, has much to be proud of. Based in Las Vegas, the company has 1,500…

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