Rewards. Referrals. Email capture. All in one place.

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How to Design a Top Tier Rewards Program

The best rewards programs build loyalty and maintain meaningful, long-term relationships with customers. It took years of work for big companies like Starbucks and Amazon to build up their rewards programs to be the best in class. But if you’re just getting started or want to improve your rewards program quickly, there are some things…

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How to Motivate Brand Advocates with a Referral-Based VIP Program

Referral marketing is well documented as a powerful tool for ecommerce businesses. This strategy yields countless benefits for merchants and helps put them on track for success. A well executed referral program has the ability to decrease average customer acquisition cost, increase overall impressions, and grow average customer lifetime value. These are core metrics that lead to sustained growth over the long term. From…

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2 Crucial Steps You Need to Take Before Launching a Referral Program

Referral marketing is a powerful way to increase traffic to your website and awareness of your brand. It’s more cost-effective than traditional advertising and brings in higher quality leads to your business. But it’s not enough to simply install a give $20, get $20 program and hope that customers will use it. In order to unlock the…

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The Best Rewards Programs Are More than Just Discounts

Rewards programs are nearly ubiquitous, employed by brand new e-commerce startups and Fortune 500 companies alike. These programs can provide significant value to customers through discounts and other incentives to further engage with the brand. Unfortunately, many companies only think of rewards programs as the next-generation of coupon clipping and fail to see the greater…

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Why Choosing Reliable Apps Can Make or Break Your Ecommerce Business

For nearly all ecommerce businesses, Black Friday and Cyber Monday (BFCM) make up the most important weekend of the year. Stores launch huge “Cyber Weekend” promotions and consumers are ready to kick off the season of holiday spending. This past weekend, stores attracted record breaking traffic to their websites. According to a report by Forbes, more…

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Increase Subscription Sales With Swell’s New ReCharge Integration

Subscription-based ecommerce businesses have been booming in recent years. In fact, according to an article by Forbes, the number of subscription-box website visits has increased by over 800% in the past 3 years. This model is increasingly popular with shoppers of all age groups and backgrounds, especially in ecommerce. In the 2015 holiday season alone,…

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Sell More Gifts This Holiday Season With Swell’s New GiftWizard Integration

According to a 2017 Deloitte survey, the average shopper this holiday season will purchase 15 gifts. That’s 15 gifts per person, bought in what amounts to a less than 2 month span. This represents a year over year spending increase of $228 per household. Shoppers are spending more and more money on gifts, and an increasing amount of this…

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How to Scam-Proof Your Loyalty Program and Prevent Rewards Fraud

Is your rewards program screaming to be scammed? While not intentional, a significant number of loyalty programs are structured in ways that make them ultra-vulnerable to fraud. Even worse, the way rewards programs are often designed may even invite scammers to game the system and result in consequences that cost merchants both in face and…

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Why Perceived Relationship Investment is Your Key to a Successful Rewards Program for the Holidays

It’s no surprise to hear that the holiday season is strongly associated with generosity. For most people, its a time for gift-giving, volunteering, and general altruism. For people in the ecommerce world, its also time for increased traffic, orders, and profits. While processing the increase in activity, one thing many retail businesses overlook is that they can actually partake in the gift-giving and kindness as well….

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Why a Good Brand Image in Ecommerce Is Essential and How A Loyalty Program Can Enhance Yours

Ecommerce, already one of the fastest growing global industries, is projected to have grown 8-12% in 2017 and to continue on an upward trend for the foreseeable future. That means in addition to the growth of giants like Amazon and Alibaba, new brands are popping up every day joining niche industries and turning them into crowded perfectly competitive markets….

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